The Electrification Shift: How Retail Charging Powers Both EV Adoption and Store Revenue

According to researchers, over 30% of European households today lack access to off-street parking, leaving millions without a viable way to charge electric vehicles at home. Meanwhile, industry efforts are overly focused on ultra-fast highway chargers, neglecting the places where people actually spend time — destinations like shopping centers, workplaces, and urban hubs. This gap isn’t just inconvenient; it’s a bottleneck for EV adoption, exacerbating range anxiety and stalling the energy transition. This presentation will unveil why destination charging is the critical pivot the EV ecosystem needs, how we should approach it, how it can redefine our overall electrification strategy, and enhance business opportunities beyond the charging.

We look forward to welcoming you to our presentation and encourage you stay for individual conversations, either after the presentation or at our booth.